I am a Creative Director and multidisciplinary leader with over 30 years of experience aligning creative innovation with strategic business objectives. My career has spanned industries such as financial services, broadcast media, and entertainment, where I’ve driven brand engagement, mentored high-performing teams, and delivered impactful creative solutions. #### **Education** My academic path reflects a commitment to lifelong learning and interdisciplinary exploration, equipping me to bridge artistic vision with strategic impact. Key milestones include: - 2025: Graduate Student Master of Art in Interdisciplinary Studies, Athabasca University, Canada - 2024: Professional Certificate in Power and Influence for Positive Change, Harvard Business School Online, USA - 2022: Professional Certificate in Music Theory and Composition, Berklee College of Music Online, USA - 2007: Master of Arts in Mass-Media and Communication, Spiru Haret University, Romania - 1999: Bachelor Degree in Fine Arts, National University of Arts, Bucharest, Romania - 1999: Graduate Degree in French Language, National Military Circle, Romania - 1995: Graduate Diploma in Design, Romanian-American University, Romania - 1994: Philology Degree, Ion Creanga High School, Romania #### **Current Role** As Creative Director at TD Bank, I lead the Creative Solutions group within TD Wealth. My focus is on delivering strategic and innovative creative solutions, re-imagining client journeys, and enhancing brand visibility through visual storytelling. My responsibilities include: - Developing omni-channel strategies to support client acquisition and retention. - Mentoring and empowering a multidisciplinary team, fostering a culture of collaboration, curiosity, innovation, and excellence. - Partnering with senior leadership to align creative initiatives with organizational objectives. - Optimizing workflows and resources to ensure efficiency and high-quality outcomes. This role allows me to merge my passion for creativity with strategic vision to deliver tangible brand and client impact. #### **Leadership Philosophy** My leadership is built on three pillars, with a strong emphasis on emotional intelligence to build cohesive and high-performing teams: 1. **Empowerment:** Inspiring others to reach their full potential by fostering an inclusive, supportive environment where individuals feel valued, motivated, and have opportunities for growth. 2. **Innovation:** Championing a mindset of curiosity and experimentation across creative endeavors, processes, and strategies, encouraging teams to embrace calculated risks and view challenges as steps toward breakthrough success. 3. **Impact:** Ensuring all creative work drives measurable results—whether enhancing client engagement, strengthening brand identity, or streamlining operations—to create real value for the organization and its stakeholders. Ultimately, I aim to cultivate a culture where creative ideas flourish, individuals thrive, and business objectives are exceeded. #### **Creative Philosophy** I view creativity as a universal force that transcends personal narratives to inspire, connect, and transform. My role is to act as a conduit, challenging conventions and pushing boundaries to create compelling narratives that resonate deeply and impact others. #### **Recognitions and Awards** My work, leadership, and artistic contributions have been recognized with accolades such as: - RGD Canada In-House Design Award for the MONEYTALK DIY Campaign. - Quarterly STAR Awards at TD Bank for outstanding leadership and execution. - Make it Happen Award, Corus Entertainment, for exceptional creative contributions. - Diploma of Excellence, _Jean de la Fontaine_ International Visual Arts Contest. - Top prizes in national photography competitions. These reflect the collaborative spirit and commitment of the teams and individuals I’ve worked with. #### **Professional Skills** My core strengths lie at the intersection of creativity, strategy, and operational excellence: - **Strategic [[Leadership]]:** Aligning creative efforts with broader business goals. - **[[Brand]] Development:** Crafting cohesive, compelling, and memorable brand identities. - **Creative [[Innovation]]:** Developing impactful campaigns that inspire, engage, and leverage technology and trends. - **Talent Development:** Mentoring and empowering teams to grow, collaborate, and excel. - **Operational Excellence:** Streamlining processes and workflows for efficiency and high-quality results. #### **What Drives Me** At the heart of everything I do is a desire to make a difference. For me, creativity is not just about self-expression—it’s about transformation, connection, and innovation. My work is about how it resonates with and impacts others; together, we can craft transformative narratives that create value extending far beyond the moment.