> [Go to annotation](zotero://open-pdf/library/items/ZXLT8S9R?page=4&annotation=RRIB5KT5) “This is why, I believe, he describes before he names, to give us the experience of the thing before he allows our minds to put it in a labeled box and, thus classified, not really see it any more.” ([Dreyfuss, 2011, p. 4](zotero://select/library/items/9TSM2DQ3)) Evocative narration can be very effective and in fact preferred by the audience. Offer the experience through storytelling. ==Shift the focus from evaluation to immersion==. Offer a way to the audience to experience the emotion rather than being told how they should feel. Storytelling is the way the disciplines connect and it makes ideas become accessible, engaging, and memorable. It facilitates the transformation of dry technical ideas into compelling narratives that can lead to engagement and change. [@stanfordYourBrainStory2015] #### Related Links [[Poetry]] [[Layers of Depth in Art]] [[Patterns-seeking]] [[Cognitive Science]]