[Go to annotation](zotero://open-pdf/library/items/N8VNFNF7?page=30&annotation=ZUPZCUKK) “Darrin McMahon (2006) has argued in his monumental history of happiness, the association of happiness with feeling is a modern one, in circulation from the eighteenth century onward.” Happiness is a complex concept. Like any other human construct is. It also turns out to be impossible to define with precision. Why started to become associated with feeling only starting with 18th century. [Go to annotation](zotero://open-pdf/library/items/N8VNFNF7?page=30&annotation=CBISZFH6) “If happiness now evokes good feeling, then we can consider how feelings participate in making things good.” Happiness associated with good feeling means that we need to study what is that feels good. [@greggAffectTheoryReader2010] --- Related Links: [[Society]] [[behaviour]] [[manipulation]] [[politics]] [[feelings]] [[The Beautiful|Beautiful]] [[emotions]]